The Soho Shift: Tailoring Linen for High-End Urban Environments Linen isn’t just for coastal grandmothers or beachside resorts; in NYC, it is a structural weapon. In my experience styling clients in Soho, they often dread mid-July humidity because they think they must wear stiff wool or synthetic blends to look polished. They are wrong. I once believed polyester was the only way to avoid wrinkles, a mistake that left me sweating through a pitch meeting with a major department store director. Here’s what actually works: heavyweight Baltic flax. Last summer, we styled a 24-person team of tech executives for their
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