From Jurassic Park to Pringles: All the Super Bowl 2026 ads companies have forked out millions for

The Super Bowl is not just about the NFL and the coveted Halftime show.Dozens of US companies pay upwards of $10 million (US$7 million) to advertise in a single 30-second slot during the Super Bowl.The iconic ads almost always include major celebrities and massive production sets and budgets, and 2026's offering is living up to tradition.Watch the video above.With an audience of over 100 million, there's no question an ad spot in the Super Bowl is the biggest advertising stage in the world, with brands eager to leave a lasting impression.Here are all the best ads from this year's Super Bowl.READ MORE: Romeo takes a swipe at brother Brooklyn with poignant new tattooREAD MORE: Robert Irwin reveals date he's taking to his first Super BowlREAD MORE: How the Super Bowl halftime show became world's biggest stageThe Adventures of Cliff Booth Brad Pitt has made a surprise announcement during the Super Bowl, confirming he will be reprising his role as Cliff Booth from the hit film Once Upon a Time... in Hollywood.It sees Pitt revisit the role that won him an Oscar in a spin-off of the Quentin Tarantino film.The movie was kept very hush-hush, until Netflix released the first teaser trailer during the Super Bowl. How about that! See the full trailer above. Xfinity InternetThe cast of Jurassic Park reunited for this ad, in which Laura Dern, Sam Neill and Jeff Goldblum play their old characters from the iconic film – with the help of some digital de-aging technology.PringlesSinger Sabrina Carpenter looked stunning in an ad for Pringles, in which she built her dream man out of the iconic chips.Ritz Scarlett Johansson, Jon Hamm and Bowen Yang are shown soaking up the sun in a commercial for Ritz Crackers.Bud Light Rapper Post Malone, ex-NFL player Peyton Manning, and comedian Shane Gillis have united in the ad for American beer Bud Light.Pepsi Pepsi has been praised by fans for using CGI artists, rather than AI, to create the polar bear in its ad, after Coca-Cola faced backlash for firing its furry polar mascot in favour of using AI.The ad was directed by Kiwi Taika Waititi, who also starred in the ad.Door DashWhen 50 Cent isn't making documentaries about his enemies, he is giving lessons about how to serve beef in the Super Bowl commercial with DoorDash. TurboTaxAdrien Brody makes an appearance in the Super Bowl Ad for TurboTax, making it very clear that he can "handle that."Hims&HersHealth company Hims&Hers didn't feature any celebrities for a very specific reason.The ad explains why rich people live longer, saying regular folks deserve the same access to healthcare.Hellmann's MayonnaiseAndy Samberg burst into song in his ad with Hellmann's Mayonnaise, also featuring Elle Fanning.SquarespaceThe always entertaining Emma Stone brought the tears and drama in her ad with Squarespace. InstacartAs if Ben Stiller wasn't iconic enough, he just went up a notch for starring in this Instacart ad with Benson Boone.SkechersSofía Vergara has shown her feisty side in the Super Bowl ad for sneaker brand Skechers.State Farm InsuranceBon Jovi has featured in a star-studded commercial for State Farm insurance, alongside actress Hailee Steinfeld, girl group KATSEYE and comedian Keegan-Michael Key. FOLLOW US ON WHATSAPP HERE: Stay across all the latest in celebrity, lifestyle and opinion via our WhatsApp channel. No comments, no algorithm and nobody can see your private details